📞 Call Me Maybe — Internal Brief

Maryam's Mission Brief

Your role as Intelligence & Content Operator — everything you need to get started

Maryam
Operator
Aaron
Manager
February 2026
Start date
5 Tracks
Mission areas

What is Call Me Maybe?

An AI that calls you on the phone every day to check in on your goals — weight loss, habits, productivity. Like having a personal coach, but it calls you, not the other way around. First market: France. Next: the English-speaking world. That's where you come in.

🕵️

Track 1 — Competitive Intelligence

Test competitors, monitor their content, mine user reviews

Week 1–2 ▶
Test the top 3 apps (one-time this week)

Sign up for a free trial and write a 1-page report on each. Take screenshots.

AppWherePriceFocus on
Glow Health AIApp Store (iOS)~$19.99/moOnboarding flow, first call quality
CoachCall.aicoachcall.aiUnknownCoach personalities, WhatsApp feature
SomeWeeksomeweek.com~$20/moGoal tracking, habit UX
💡
For each app, answer: First impression in 60 sec? What does onboarding ask? What does the first call sound like? What's good vs bad? Would a French user adopt this?
Weekly social monitoring (every Monday, 30 min)
Date: ___________ App: ___________ New content: Y / N Viral post: Link + views → ___________ New feature: ___________ Price change: Y / N Hiring: Y / N (check LinkedIn) Top comment: ___________
Monitor @roslyn.glow on TikTok — views, hooks, comments weekly
Search #GlowHealthAI and #CoachCall on TikTok & Twitter weekly
Check if any competitor announced a new feature, price change or funding weekly
App Store review mining (every 2 weeks)

Filter by 1 & 2 star reviews. These complaints are our opportunity. Extract the 10 most painful ones.

Log exact quotes — their words become our ad copy and landing page headlines
Tag each quote: is it about price, trust, UX, or product gap?
🔍

Track 2 — Reddit Research

Find real user pain points in the wild

Week 1 ▶
Subreddits to monitor
r/loseit r/fitness r/ADHD r/getdisciplined r/accountability_buddies r/selfimprovement
Search terms to use
"accountability" + "call" or "phone"
"I wish someone would check in on me"
"habit tracking app that actually works"
"AI coach" or "AI accountability"
"I can't stick to my diet" or "I keep quitting"
What to log (Google Sheet)
ColumnWhat to put
LinkURL to the post
Subreddite.g. r/loseit
UpvotesNumber
QuoteThe exact words they use (copy-paste)
Is this our user?Yes / No / Maybe
🎯
Goal: collect 20+ quotes in week 1. Their exact words = our future ads, TikTok hooks, and landing page copy.
✍️

Track 3 — Content & UGC

TikTok hooks, demo script, English landing page copy

Week 2 ▶
20 TikTok hooks to write

Study @roslyn.glow — she grew Glow from $0 to $10K MRR in 30 days with TikTok UGC. Understand her format, then write ours.

I haven't missed a single workout in 47 days because of this app…
What if your phone called YOU to check in on your goals?
POV: you finally have the accountability partner you've always needed
I paid $20/month for an AI to call me every morning. Here's what happened.

Write 20 more in this style. For each hook, add the emotion it triggers: curiosity / FOMO / relatable / fear / surprise

Demo call script (60 seconds)

Write a realistic call between the AI coach and a user who had a bad day. It should feel human, not robotic.

🤖 AI Coach
"Hey Sarah, it's your daily check-in. How did yesterday go with the morning run?"

👤 User
"Honestly… I skipped it. I was up late and just couldn't."

🤖 AI Coach
"That's okay, one miss doesn't erase your 12-day streak. What got in the way?"

→ Continue: acknowledge → refocus → one small commitment for tomorrow → close with energy

English landing page — hero section draft
Headline: 8 words max. What does it do + for who?
Subheadline: 1 sentence. The emotion + the outcome.
CTA button: 4 words max. Not "Sign Up" — something that sells.
🎙️
🎙️

Track 4 — User Research

Find and interview real people, build the beta list

Month 1 ▶
Profile of ideal interviewee
Tried and failed
Gym, diet, or habit — quit within 3 months
Age
25–45 years old
Device
Smartphone user
Language
English (you handle) or French (Aaron handles)
📍
Where to find them: Your personal network · Reddit DMs (r/loseit, r/getdisciplined) · Facebook weight loss groups
Interview questions (20 min per person, 5 people)
1
Tell me about the last time you tried to build a new habit. What happened?
2
What made you stop?
3
Have you ever used an accountability partner — human or app? What was it like?
4
If an AI called you every morning to check in, would you find that annoying or helpful?
5
What would make you trust an AI coach?
6
How much would you pay for something that actually worked?
Beta user list

Anyone who says "yes I'd try this" → add to a Google Sheet: Name · Email · Goal (weight loss / fitness / habits / other). Even 20 people is a strong start.

🚀

Track 5 — Launch Preparation

Product Hunt page, AppSumo research

Week 4 ▶
Product Hunt page draft
Name: Call Me Maybe
Tagline: 60 chars max, punchy — your job to write it
Description: 250 words max — what it does + why it's different
First comment: Aaron's founder story, written as if by him
5 Q&A: Anticipate the questions you'd get in comments
AppSumo research (1-page summary)
How to get listed on AppSumo (process, contact, form)
Best deal format for a SaaS with per-user pricing
3 recent AI products that launched on AppSumo — what worked?
📅

Deliverables & Deadlines

Everything due in month 1

TaskDeadlineFormat
Competitor test reports (3 apps)Week 1Google Doc, 1 page each
Reddit pain points (first batch)Week 1Google Sheet, 20+ quotes
TikTok hook library (20 hooks)Week 2Google Doc
Demo call script (60 sec)Week 2Google Doc
First social monitoring reportWeek 2Fill the template above
3 user interviews doneWeek 3Google Doc, 1 page each
Product Hunt page draftWeek 4Google Doc
AppSumo researchWeek 4Google Doc, 1 page

One last thing 🎯

The best thing you can do is find the exact words people use when they're in pain about not sticking to their goals.

Those words become everything: our ads, our TikTok scripts, our landing page headlines.

You're not just doing research. You're finding our product-market fit.

Drop everything in Google Drive → "CMM — Maryam Intel" · Ping Aaron on WhatsApp when something's ready

Let's go. — Aaron